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B822: Creativity, Innovation and Change

Course Profile

B822 course certificateThis course is for managers who want to develop and promote imaginative, flexible and practical thought and action. It will enable you to understand how perception and style affect thought and action and give you a grasp of the principles underlying creative thinking and problem-solving. You will learn to understand organizational restructuring and renewal strategies and to use various processes and systems to develop ideas and manage innovation so you can help develop a more creative climate in your organization. This innovative and interdisciplinary MBA course helps managers to develop their perceptions, employ creative skills, sustain a creative climate at work, manage innovation and develop partnerships across organizational boundaries. It offers techniques and processes designed to help develop opportunities and manage innovation and change.

Creativity and perception in management offers an introduction to creative approaches to management, focusing particularly on the individual level of creativity. It examines how cognition, perception, style and role affect managers' thought and behaviour, and traces the influence of cultural and historical values on personal, organizational and global development. It also discusses ways in which organizations can develop sustainably and responsibly, and introduces complexity. A personality inventory and an organizational climate inventory are included. This block has a psychological orientation.

Managing problems creatively looks at ways in which managers and teams can approach problem management creatively. It describes a variety of problem-solving approaches and frameworks such as staged problem-solving, orchestrated debate, mapping, and narrative approaches such as storytelling and the use of imagery and metaphor. It presents principles that underlie creative problem management. The associated Technique Library includes over 150 creativity, problem exploration, mapping, idea generation, decision-making and action planning techniques.

Innovation, climate and change deals with ways of managing innovation, developing a creative organizational climate, and attempts to transform or revitalize organizations. It shows how ideas about innovation have changed, and introduces ways of scanning the environment, such as scenario building and benchmarking. It looks at organizational structures and systems designed to help manage innovation (including idea elicitation and screening systems, ways of sharing knowledge and involving people), and discusses entrepreneurship, climate and culture change. Finally the block compares various approaches to organizational change and restructuring, including the quality movement, empowerment, reengineering, the learning organization, partnership and self-organization.

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