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B821: Financial Strategy

Course Profile

B821 course certificateThis course explores the accounting and finance issues that face organizations at board level and will enable you to feel at ease working with finance and accounting experts. By the end of the course you should have a grasp of the fundamentals of financial analysis and financial theory and know how to tackle the main financial problems you are likely to encounter at work. Financial strategy is a topic of importance to middle and senior line managers, who will meet a multiplicity of financial problems in their organizations, and this course is of interest to anyone who wants to develop their knowledge of the area. The aim of the course is to introduce finance and accounting problems that organizations face at board level, and to enable you to feel at ease working with finance and accounting experts. By the end of the course you will have a grasp of the fundamentals of corporate financial theory and know how to tackle the main financial problems you are likely to come across. You will also be able to understand and analyse company accounts in different situations.

Most accounting and finance courses in business schools treat accounting and finance as separate topics, failing to exploit the relationships that the two have in practice; for example, managers might be judged on their ability to achieve the financial objective of maximizing share value through internal accounting performance measures. The course explains how accounting and finance interact, as well as giving the key techniques applicable to both accounting and financial analysis. Another difference between this course and more conventional courses is that it considers both public and private sector finance issues. The boundary between public sector and private sector is, in any case, increasingly blurred as public sector organizations are forced to compete in the private sector or are privatised while private sector organizations are made to be accountable to society as a whole, not just to shareholders. Many students are alarmed at the thought of taking a finance course because they expect it to be dull and difficult. This course is neither. It is full of case studies, examples and even cartoons which show how relevant finance is to all aspects of management. It also uses multimedia to get the concepts of financial theory across. From spreadsheets to CD-ROMs, videos to course reader, you will have substantial support in learning the key concepts of finance. By the end of the course you should have no difficulty with financial jargon and you will be more than able to hold your own in the world of finance.

The course has ten principal modules, designed to take you from an introduction to corporate finance through to relating finance to the other activities of an organization. The topics are financial analysis, understanding accounts, financial appraisal, finance and investment, finance tools, project appraisal, company appraisal, risk management and instruments, strategic implications, internal and external finance. Computer conferencing and use of the internet are also part of the course.


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